Summary: Gloria Akao, a multifaceted professional dedicates herself to sports coverage in Northern Uganda, spotlighting lower league games overlooked by mainstream media. Despite challenges, she persists inspiring others with her authenticity and commitment to gender inclusivity, advocating perseverance and positivity.
In an exclusive interview with Gloria Akao, a prominent figure in both the digital marketing and sports influencing spheres, we delved into her journey, challenges, and aspirations within Uganda’s sporting environment.
Akao, a Lango from Alebtong district, wears multiple hats as a procurement officer, social media influencer, digital marketer, brand influencer, and businesswoman. However, it’s her dedication to sports influencing that has captured attention, particularly in shedding light on lower league games often overlooked by mainstream media.
ad
“When I noticed the lack of coverage for lower league games, I felt compelled to bridge the gap,” Akao explains. Inspired by sports journalists like Carroll Radull of Kenya and Juliet Buwoah of Ghana, she found her calling in providing comprehensive coverage from grassroots to premier leagues, incorporating with the popular English Premier League.
Despite her passion, Akao faced discouragement, especially due to gender stereotypes and financial constraints. “Some people doubted my ability because of my gender, while others questioned my commitment due to being constantly on my phone,” she recalls. Expensive data in Uganda posed another challenge, compounded by requests for unpaid endorsements and promises of payment left unfulfilled.
ad
However, Akao remains undeterred, emphasizing the importance of perseverance and maintaining focus amidst adversity. Her commitment to timely updates and authenticity sets her apart, as she meticulously researches and verifies information, often collaborating with fellow sports journalists to ensure accuracy.
Reflecting on her memorable sports moments, Akao highlights encounters like KCCA vs. Onduparaka in 2017 and her involvement with the marketing department of Fufa Drum and Blacks Power FC, where she currently serves as the Public Relations Officer.
ad
Beyond her personal achievements, Akao takes pride in inspiring others, particularly women, to pursue their passions fearlessly. “I receive messages from aspiring influencers seeking advice, and it’s fulfilling to know I’m making a difference,” she shares.
With her operations primarily online, Akao employs scheduling tools to manage content efficiently, allowing her to balance her commitments effectively. Her work has garnered acclaim globally, with numerous recommendations and interactions from readers and followers worldwide, encouraging her to persevere in a male-dominated field.
In promoting gender inclusivity, Akao actively showcases female sports personalities and advocates for girls’ participation in sports activities globally.
As a parting message, Akao encourages fellow female bloggers and influencers to stay resilient, maintain focus, and cultivate positive relationships while disregarding critics. “Stay true to your passion, keep your head high, and trust in God,” she advises, emphasizing the transformative power of perseverance and positivity in achieving success.
