Lira City RCC Advocates for Cultural Alignment in Miss Tourism Contest

The Lira City Residence City Commissioner, Lawrence Egole, has called upon the cultural institutions of Lango to reconsider their involvement in the Miss Tourism contest.

Speaking during the launch of the 11th edition of the Miss Tourism Northern Uganda 2024/2025 on Saturday, Egole emphasized the importance of aligning cultural practices with the tourism sector under the theme “Tourism and Peace.”


Egole noted that cultural institutions should embrace the tourism sector as a way to showcase the region’s unique heritage and traditions. He emphasized that tourism and culture are interconnected, stating, “This is the high time the cultural institutions of Lango identify with the tourism sector because that is the only way we are going to get known, and tourism is part of culture. There is no way culture is going to work independent of the tourism sector; this is how Lango will be showcased.”

In the interest of promoting gender inclusivity, Hon. Sarah Awor, the female Lira City workers councilor, called upon the organizers of the pageant to include men in the contest. She suggested that the pageant should consider crowning a king for Miss Tourism to advocate on behalf of men and promote a more inclusive event.


Miss Tourism Northern Uganda is part of Miss Tourism Uganda Pearl of Africa (MTU), a private organization founded in 2013 to honor and promote women’s contributions to Uganda’s diverse tourism landscape. Under the Northern cluster, preparations are underway for the 2024/2025 season, aiming to crown successors to the reigning queens of 2023/24. Notable participants in the previous edition included Ms. Acaa Pamela, Ms. Akello Genevieve from Alebtong, and Ms. Angeyo Juliet from Agago district.

The national boot camp for Miss Tourism Uganda is set to begin on August 26 at the Uganda Wildlife and Education Centre in Entebbe City, gathering 36 contestants representing 12 regions. The program will offer a variety of classes on tourism, marketing, personal branding, and leadership skills, culminating in the selection of Miss Tourism Uganda 2024 finalists.


The roadmap for Miss Tourism Northern Uganda includes various events, such as “Greening Lango and Road Safety” on May 2 in Amolatar, “Tourism and Documentaries” at the Barlonyo Memorial on June 18, and several other community outreach and awareness events throughout the region beore the crowning on 29th June at Lira Hotel.

ROAD MAP For Miss Tourism Northern Uganda

2nd MayAmolatarGreening Lango and Road safety.
18th JuneBarlonyo MemorialTourism and documentaries.
19th JuneKabalega-Mwanga siteTourism and documentaries.
20th JuneLiraRoad Safety Awareness
21st JuneLiraGreening Lira
22nd JuneFort Patiko and Aruu fallsTourism and documentaries.
26th JuneLiraCommunity Outreach: Health camp_ Sickle cell screening, mosquito nets, sanitary pads, mental and reproductive health.
29th JuneLira HotelExhibitions and Crowning

Gloria Alele, the cluster head of Miss Tourism Northern, envisions the pageant as more than just a beauty contest. She stresses the importance of community engagement, learning, and marketing as key elements of the boot camp. Contestants will explore Northern Uganda’s tourism sites, highlighting the region’s natural and cultural treasures.



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