11th Edition of Miss Tourism Uganda Launched with Emphasis on ‘Tourism and Peace’

The search for Miss Tourism 2024/2025 officially commenced with the launch of the 11th edition of Miss Tourism Uganda under the resonant theme of ‘Tourism and Peace’. Held at Sheraton Hotel in Kampala on Wednesday, March 13, the event drew dignitaries including the State Minister for Tourism, Hon. Martin Mugarra Bahinduka, who graced the occasion as the guest of honour.

The launch, orchestrated by Chief Executive Officer (C.E.O) Aisha Nagudi, marked the beginning of a five-month journey across 12 regions of Uganda to identify exceptional young women who will serve as ambassadors for their respective regions on a national scale.

Explaining the significance of this year’s theme, Aisha Nagudi emphasized the essential of connection between peace and tourism. She stressed that maintaining peace and harmony is paramount to ensuring the smooth operation of the tourism sector, shielding it from the detrimental effects of conflicts, pollution, and natural disasters.

Hon. Martin Mugarra reiterated the growing support for Miss Tourism Uganda and encouraged parents to allow their daughters to participate, citing the invaluable learning experiences the pageant offers beyond the confines of traditional education. He also revealed plans to enlist the support of regional tourism agencies in bolstering the pageant’s impact.

In a departure from tradition, regional winners will be entrusted with the task of promoting regional tourism products through digital marketing initiatives, aligning with the overarching theme of ‘Tourism and Peace’. This innovative approach aims not only to foster domestic tourism but also to cultivate well-rounded and knowledgeable tourism ambassadors.

The journey to crown Miss Tourism Uganda 2024 will culminate in a grand finale at Kampala Serena Hotel on September 13, 2024. Darling Uganda, one of the sponsors, has pledged substantial support, including a monetary contribution of Shs80M and a car for the winner.

Aspiring contestants are invited to register either through their regional clusters or online at www.misstourismug.org/registration. Miss Tourism Uganda Pearl of Africa (MTU), a private organization founded in 2013, remains committed to promoting and honoring women’s contributions to Uganda’s diverse tourism landscape.

Meanwhile, in Northern Uganda, preparations are underway for the launch of Miss Tourism Northern Uganda, aiming to crown the successors to the reigning queens of 2023/24. Notable participants in the previous edition include Ms. Acaa Pamela, Ms. Akello Genevieve from Alebtong, and, Ms. Angeyo Juliet from Agago district.

The national boot camp, scheduled to commence on August 26 at the Uganda Wildlife and Education Centre in Entebbe City, will gather 36 contestants representing the 12 regions. The rigorous program will encompass a diverse array of classes ranging from tourism and marketing to personal branding and leadership skills, culminating in the selection of Miss Tourism Uganda 2024 finalists.

For further information and participation details, interested individuals are encouraged to visit the Miss Tourism Uganda website or contact their regional clusters.

The launch of Miss Tourism Uganda heralds an exciting journey towards celebrating Uganda’s rich cultural heritage and promoting peace through tourism on both regional and national platforms.

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