Morish Riise CEO Onyang Morish gives singer King Soma 6-month ultimatum for quality music, financial viability; emphasizes discipline in music industry.
Mr. Onyang Morish, the renowned CEO of Morish Riise Management, has issued a critical ultimatum to the aspiring singer Amos Ojobi, widely known by his stage name King Soma. The ultimatum mandates that King Soma must elevate the quality of his musical output within the next six months if he wishes to secure a desired spot under Morish Riise Promotions.
Onyang Morish, celebrated for his pivotal role in shaping the careers of Northern Ugandan artists such as Lil Square and Ekay Carol, caught the attention of King Soma, who is enthusiastic about the prospect of having Mr. Onyang as his manager. King Soma expresses his commitment to delivering exceptional music, anticipating that this collaboration will significantly impact his promising musical career positively.
Responding to King Soma’s eagerness, Onyang Morish revealed the motivation behind the ultimatum, citing past challenges with artists who, after achieving modest success, turned wayward and eventually led to failure after leaving his label. Morish emphasized the need for artists to treat music as a business and avoid disobedience, setting the stage for a disciplined and successful career.
Mr. Onyang went a step further by establishing a benchmark, asserting that any artist incapable of generating at least UGX 200,000 from a show is not fit to be under management. The six-month ultimatum is designed to integrate King Soma’s music into the community, and Morish stressed that management requires genuine commitment, not just mere words.
Both parties have inked a six-month promotional agreement. Following its expiration, they will convene to assess the progress and potentially negotiate a more comprehensive managerial deal.
King Soma, in response, expressed excitement and unwavering dedication to collaborating with Mr. Onyang. He is determined to secure a permanent spot under Morish Riise Promotions, inspired by the success stories of artists previously managed by the esteemed label.
Soma, who embarked on his musical journey in 2011 during his student days, attributed his slow progress to a lack of exposure and divided commitment in other fields. With optimism about his future in music under Morish Riise Management, he vows to do whatever it takes to become a permanent artist under the label.
In the midst of these developments, Mrr Berry, the artist behind hit song “Imega,” is urging discipline within the entertainment industry. He emphasizes the importance of respect between artists and managers, calling on both parties to collaborate harmoniously for mutual success.
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