In a thrilling turn of events, the stage is set for the grand finale of the Miss Lira 2024 pageant, where seven exceptional contestants are vying for the coveted crown. The meticulous auditioning process has already taken place, with the selected candidates now preparing for a rigorous boot camp that will shape them into potential queens.
The brain behind this vision the former Miss Tourism Northern Uganda (2017-2018) Gloria Alele,. Alele, with her wealth of experience, envisions more than just a beauty pageant. She emphasizes community engagement, learning, and marketing as integral components of the boot camp. The contestants will delve into Northern Uganda’s tourism sites, showcasing not only their beauty but also the cultural and natural treasures of the region.
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Alele is determined to break stereotypes surrounding beauty pageants, particularly the misconception that they promote negative values. “Pageants are not about prostitution or selling oneself. This is a very decent beauty contest,” Alele affirms, highlighting the emphasis on character, intelligence, and confidence in selecting the next queen.
The boot camp will not only focus on refining the contestants’ physical attributes but also on character analysis. Alele emphasizes the importance of social media scrutiny, ensuring that the chosen queen is a role model for the community.
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The grand finale, scheduled for January 6, 2024, promises to be a spectacle, featuring not only the selection of the next Miss Lira but also post-activities centered around community engagement and supporting the girl child. Alele is passionate about the inclusion of all, evident in the participation of a contestant with a disability.
Miss Lira 2024 has garnered significant support from sponsors, with Crown Beverages, represented by Godwin Orech, the territory sales manager, expressing pride in their partnership. Orech underscores the importance of selecting a queen with not only beauty but also intelligence to take the pageant to new heights.
As part of their corporate social responsibility, Crown Beverages aims to mentor the selected queen and all participants, empowering them to make a positive impact in their communities. The sponsors plan to leverage the contestants as brand ambassadors, further amplifying the reach and impact of the pageant.

The countdown to Miss Lira 2024 has begun, promising an evening of elegance, empowerment, and the crowning of a queen who will carry the title with grace and purpose under the them, “Beauty for a cause, Empowering Girl child”.
Attendees are required to obtain tickets at the following rates: Regular tickets are priced at UGX 10,000, VIP tickets at UGX 20,000, VVIP tickets at UGX 300,000, and corporate tickets at UGX 500,000. This entitles them to witness the crowning of the 8th queen of the pageant, who will be taking over from Queen Giovanah.
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